Campaign period: Monday, 24th August - 23rd September 2020.
Campaign materials: graphics banners
Campaign locations: social media & billboards
Content for campaign:
| s/n | Themes | Content |
|---|---|---|
| 1. | Movies/TV/Sport | • If you're spending 600 years anywhere, make sure its a Darryl Home • Big brother house = evictionDarryl Homes = you're big brother • 30million to sign a player or 30m to own your dream home. You're the manager! • Bayern destroys. Darryl builds. Take a tour of the beauty we've built at Zahra Court |
| 2. | Lifestyle/Class | • Picture 1: a car Picture 2: our apartment Caption: How would you spend 30m? • Picture 1: car key (Rolls Royce/Bentley) Picture 2: house key Caption: Different keys, different luxury. Choose your luxury! • Image 1: Half-eaten meat (meat eaten at a party) Image 2: Properly eaten meat, bone crushed and eaten (meat eaten at home) Caption: Get the space express yourself. Get a Darryl Home! • You deserve a Darryl Home too, you just don't know it yet • Image: Darryl Home front door Caption: Just imagine parking your whip in front of this |
| 3. | Dreamhome | • We are giving out one of our 3-bedroom duplexes today for free. Ts & Cs apply. (Ts & Cs: Just pay N30 million and it's all yours) • Zahra Court...settling the luxury accommodation matter! • Discover what it feels like to love where you live • Turn the key. Enter. Smile. Repeat everyday • Zahra Court...Let your dreams come home • Won't you rather move to what moves you? Won't you rather move to a Darryl Home? • Darryl Homes...we only added the Real back to Real Estate |
| 4. | Short-let | • Sometimes a quickie is all you need (emphasize a quick break to revitalise yourself) • A getaway doesn’t mean you get lost (emphasize the modern amenities and connection to the internet) • “No place like home” was true until Darryl Home happened • Just pay for the roof. No extra charge for contentment and relaxation |
Short-let features:
Tenure
Lagos vacancy rate: 33%
Short-let tenancy contract
e-contract
booking from the website
Daily rates: N65-75k
~$150 per day
Graphics support cost: N100,000 (for all 12 banners)
Let’s meet for coffee or go for a stroll.